/Passion project. UX Research, Mobile Design. 5 Days.
/Passion project. UX Research, Mobile Design. 5 Days.
Adidas Onboarding. creating a new standard for data transparency between company and user.
Adidas Onboarding. creating a new standard for data transparency between company and user.
/the current issues
The Adidas app uses suggestive language to have the user share their information without knowing how to control it.
The Adidas app uses suggestive language to have the user share their information without knowing how to control it.
The onboarding process when making an account lacks transparency about data usage and forces users into certain tracking and marketing preferences without clear options to opt out or manage these settings independently.
The onboarding process when making an account lacks transparency about data usage and forces users into certain tracking and marketing preferences without clear options to opt out or manage these settings independently.
An interesting insight
An interesting insight
A 2022 report ranked Adidas's readability score as 21.54 out of 100, indicating a challenging read. It noted that among various apps, Adidas's policy required the longest time to read, averaging 110 minutes for the average user.
A 2022 report ranked Adidas's readability score as 21.54 out of 100, indicating a challenging read. It noted that among various apps, Adidas's policy required the longest time to read, averaging 110 minutes for the average user.
/the solution
A step-by-step signup for an Adidas account that communicates data privacy practices and empowers users.
A step-by-step signup for an Adidas account that communicates data privacy practices and empowers users.
e for empathy and everyone
I reworked the conditions to make them more engaging and less time-consuming for readers. While visuals could have added clarity, the key was to cut down the complex, legal text. The refreshed, conversational style not only humanizes the service but aligns with current expectations of brand authenticity. People now prefer brands that sound human and connect on a personal level, moving away from the old-school, overly formal corporate vibe.
I reworked the conditions to make them more engaging and less time-consuming for readers. While visuals could have added clarity, the key was to cut down the complex, legal text. The refreshed, conversational style not only humanizes the service but aligns with current expectations of brand authenticity. People now prefer brands that sound human and connect on a personal level, moving away from the old-school, overly formal corporate vibe.
The entertaining twist makes the content feel like a prelude to the main attraction, offering a bit of fun before diving into the serious stuff. By weaving in metaphors, I made the terms more accessible and the overall experience more enjoyable, applying the trend towards brands forming genuine human connections with their audience.
The entertaining twist makes the content feel like a prelude to the main attraction, offering a bit of fun before diving into the serious stuff. By weaving in metaphors, I made the terms more accessible and the overall experience more enjoyable, applying the trend towards brands forming genuine human connections with their audience.
Transparency is key
Transparency is key
Brand's need to make their intentions clear with users to build trust. By allowing users to control their privacy, you build loyalty.
Brand's need to make their intentions clear with users to build trust. By allowing users to control their privacy, you build loyalty.
/in introspection
Creating a new standard for user empowerment, testifying to the true capabilities of UX design.
Creating a new standard for user empowerment, testifying to the true capabilities of UX design.
This project illuminated the profound impact of UX/UI design on user comprehension and engagement, especially concerning critical yet overlooked aspects like privacy policies. The new onbaording flow is a testament to the power of UX design in making complex information accessible and fostering a more informed user base, ultimately enhancing trust and loyalty towards the Adidas brand. It's important to highlight the necessity of user-centric approaches in policy communication, setting a new standard for digital transparency and user empowerment.
This project illuminated the profound impact of UX/UI design on user comprehension and engagement, especially concerning critical yet overlooked aspects like privacy policies. The new onbaording flow is a testament to the power of UX design in making complex information accessible and fostering a more informed user base, ultimately enhancing trust and loyalty towards the Adidas brand. It's important to highlight the necessity of user-centric approaches in policy communication, setting a new standard for digital transparency and user empowerment.