All for One

an app designed for creating a collaborative digital space during one of life's most difficult hurdles •

ROLES

UX Researcher

UX Designer

WHEN

January 2024 - Present

Currently under construction…

A team of students and I went down the rabbit hole of what infertility looks like for the general population. We came together to create All For One, a support and fertility planning app aimed to alleviate the hurdles many women experience when undergoing fertility treatments. This app extends from the basic information app about appointments and treatments—it serves as a

problem statement

How might we promote new relationships to food that are more secure, regenerative and culturally appropriate?

the solution

Fooodle, a mobile app designed to help parents deter their child's picky eating behaviours one recipe at a time. We want to have impacts that are…

Social by fostering a healthier relationship with food where fruits and vegetables are more incorporated in children's diets, and encourages home-cooked, shared meals at the dinner table

Environmental by diversifying our diets, so that we are less reliant on wheat, rice and maize, thus creating a stronger food system that is better equipped to handle the threats of climate change and population growth, and

Cultural by connecting children to food items that are both local and a part of their cultural heritage, improving their relationship with various foods and cuisines

the process

Starting off with secondary research was a useful gateway to understanding the posititives of a diverse diet.

My team and I set out to understand how having a diverse diet, especially early on, helps achieve a sustainable relationship with food. Through the plethora of secondary sources we were able to take advantage of through our school's online library, we found the key's to getting started:

  • Mixed diets, especially involving a mix of cultures, can “improve appetite and interest in food, especially for older adults or people who live alone” (Wong).

  • Research shows that the influence of parents and what they eat is the largest factor in determining what a child will eat, including the cultural influences and nutritional value of the child’s diet.

Adult diets stem from childhood exposure to various textures and foods provided by parents. Increasing the diversity of ingredients at a young age promotes less homogenous diets later on in life.

Knowing our competitors was essential to identify the value we can offer in a space that was lacking.

[input logos here]

Tasty • Hello Fresh • Yummly • My Fussy Eater

While apps like Hello Fresh and Chef's Plate make meal planning a breeze, and some platforms offer simple recipes to please picky young eaters, there's a missing piece in the puzzle. These services bring convenience and a dash of adventure to the dinner table, yet they don't dive into the analytics of eating habits. It's clear there's a big opportunity to support families looking to gently guide their kids from fussy eating to embracing a more varied, wholesome diet.

Our team analyzed the key features within each app to realize the current standard for average meal planning apps before going on to wireframing.

Prototyping through wireframes and then moving onto high-fidelity, ready-to-test product.

The design process began with a paper user-flow prototype, demonstrating various necessary features. This foundation was expanded on quite a bit, adding detailed notes and developing the elements further, leading to our first iteration of a prototype.

Now it’s time for the black and white wireframes. We expanded upon our little sketches through Figma and shortly after started doing some colouring. Our prototyping stage advanced quickly to a high-fidelity product, as we wanted to conduct user testing with something close to the final product.

The value of user testing cannot be understated as we discovered crucial holes in our app.

During our prototype's user testing, we received typical first-round feedback on language consistency and enhancing visual accessibility. However, a significant insight emerged: we had missed incorporating a crucial meal planning feature. Parents could access various recipes and track their children's progress with diverse diets, but they had no way of planning thse meals ahead of time. Introducing a weekly meal scheduling feature not only streamlines grocery shopping for parents but also aids in managing their children's nutritional intake and increases diversity more effectively over time

… same goes for user privacy

Although we did make it transparent throughout our application that the privacy policy is readily available, we neglected to highlight how it pertains to children. Their data like name and age are only kept within the app for reference and would not be kept by our system. We made this more transparent by adding information in Fooodle's onboarding screens.

in retrospection

This was my first attempt at creating an entirely fledged out application, and there was so much to takeaway.

Simplifying Complexities Tackling the vast issue of global food diversity, we embraced simplifying complex challenges into actionable solutions, particularly in influencing children's eating habits. This approach underscored UX design's power in initiating systemic change through focused, user-centric strategies.

Balancing Privacy with Personalization Privacy feedback shed light on the crucial balance between customizing experiences and safeguarding user data. This led us to craft innovative personalization features, such as tailored dietary recipes, while maintaining strict privacy protocols, especially for children's information.

Leveraging User Testing High-fidelity prototype testing proved to be highly valuable, offering critical insights that affirmed some features and brought others into question. It highlighted user testing's essential role in refining and sometimes pivoting our design strategy, like our increased focus on privacy and scheduling.

Embracing Adaptability The project tested our adaptability, especially in managing tasks and team coordination under tight deadlines. It taught us the importance of role clarity and the need to move forward even when tasks are incomplete, ensuring team accountability and maintaining project momentum.

@ 2024 Designed by Maria Pasyechnyk